The Ventus Ambassador Program

Tiered Collaboration System

At Ventus, we believe cycling is more than a sport. It is a lifestyle, a commitment and a community.

The Ventus Ambassador Program is designed for riders, athletes and creators who genuinely represent the cycling lifestyle and want to grow together with Ventus.

Whether you are an ambitious everyday cyclist, a content creator, a competitive amateur athlete or an elite rider, there is a place for you within our collaboration system.

Our approach is simple: the more you contribute, the more opportunities you unlock.

We look beyond follower numbers. Performance, content quality, engagement, consistency, community influence and your overall fit with Ventus all play a role in determining the right level of collaboration.

This is not a one-time partnership. It is a journey that can evolve as you grow.

Why Join the Ventus Ambassador Program?

As a Ventus Ambassador, you can benefit from:

• Exclusive discounts on Ventus gear
• A personal discount code for your audience
• Commission on qualifying sales generated through your code
• Opportunities to receive additional product support as you progress
• Opportunities to participate in Ventus campaigns, challenges and community activities
• Recognition as part of the growing Ventus community
• The opportunity to progress to higher collaboration levels

What We Look For

We are looking for people who:

• Ride with passion and purpose
• Genuinely use and believe in the products they represent
• Create authentic content and share their cycling journey
• Engage with and contribute to the cycling community
• Demonstrate consistency and commitment
• Have ambitions to improve, compete, create or inspire
• Represent Ventus in a professional and positive way

Follower count matters, but it is not everything.

A smaller athlete with strong performance, meaningful engagement or a compelling story may be a better fit for Ventus than a larger account with little connection to cycling.

The 3-Tier Collaboration System

Our five tiers represent different levels of collaboration, from emerging ambassadors to elite athletes. Placement is based on the overall value and potential of the partnership, not follower count alone. As ambassadors demonstrate stronger performance, greater influence, higher-quality content and consistent contribution, they may progress to a higher tier.

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TIER 1

Elite Athlete - Gold Tier (SM Followers Followers: 20K+)

For

Elite and high-profile athletes competing at national or international level and representing Ventus at the highest level of performance.

Collaboration

• Individual sponsorship agreement
• Complimentary Ventus race and training equipment
• Financial support where agreed
• Race and event support where appropriate
• Dedicated collaboration with the Ventus team
• Opportunities for professional content production
• Priority consideration for Ventus campaigns and launches
• Potential participation in major Ventus projects and events

What We Expect

Tier 1 athletes are expected to actively represent Ventus throughout their competitive season, provide regular product feedback, participate in agreed content and campaigns, and maintain a strong professional relationship with the brand.

Tier 1 is by invitation and subject to an individual sponsorship agreement.

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TIER 2

Performance Ambassador - Silver Tier (SM Followers: 5K–20K)

For

Competitive amateur and semi-professional athletes, strong local or regional performers and ambitious endurance athletes who demonstrate genuine performance potential and strong alignment with Ventus.

Performance, consistency, race objectives, community influence and content quality are all considered when assessing this tier.

Your Benefits

• 30% personal discount on Ventus gear
• 15% discount code for your audience
• 10% commission on qualifying sales generated through your code
• Opportunities for additional product or race support based on the relationship
• Opportunities to participate in selected Ventus campaigns, events and challenges

What We Expect

• Consistent and genuine use of Ventus products
• Regular visibility for Ventus through training and racing
• Authentic content featuring Ventus products
• Tagging Ventus social media accounts when appropriate
• Active participation in the Ventus community
• Honest product feedback
• Professional representation of the Ventus brand

Tier 2 ambassadors can progress towards higher levels as their performance, influence and contribution develop.

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TIER 3

Content Partner - Bronze Tier (SM Followers: <5K)

For

Cycling content creators, photographers, videographers, event influencers and riders who create high-quality cycling content and have an engaged audience.

Your Benefits

• 20% personal discount on Ventus gear
• 10% discount code for your audience
• 5% commission on qualifying sales generated through your code
• Commission on qualifying sales generated through your code
• Opportunities for product collaborations and content campaigns
• Potential product support for selected projects

What We Expect

• High-quality and authentic cycling content
• Regular visibility for Ventus where appropriate
• Product photography, video or UGC that Ventus may reuse with permission
• Tagging Ventus social media accounts
• Active promotion of your personal discount code
• Participation in selected Ventus campaigns where relevant

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Grow With Ventus

The Ventus Ambassador Program is designed to grow with you.

You may start as a Starter Ambassador and progress as your audience, content, performance and contribution develop.

Likewise, an athlete or creator may enter at a higher level when their profile demonstrates the required performance, influence or strategic value.

Your tier is not determined by followers alone.

We consider the complete picture:

Performance. Content. Engagement. Community. Consistency. Influence. Potential.

Our goal is to build long-term relationships with people who can grow alongside Ventus.

Important Discount Terms

All personal and follower discount codes are intended for full-price Ventus products and cannot be combined with other offers, promotions, discount codes or sale prices unless specifically stated otherwise by Ventus.

Commission is calculated on qualifying sales generated through the ambassador's unique discount code and is subject to the terms of the Ventus Ambassador Program.

Ventus reserves the right to review ambassador status, benefits and tier placement based on performance, activity, content, engagement and overall contribution to the program.

Ready to Ride With Ventus?

If you are passionate about cycling, create content, compete, inspire others or simply want to become more involved in the cycling community, we would love to hear from you.

Apply to become a Ventus Ambassador and start your journey with us.